Websites
Signs your website is costing you enquiries
A website costs the business enquiries when visitors cannot find what they came for or cannot see what to do next. The leaks are usually small, fixable and invisible from the inside.
The visitor cannot tell what you do
The first screen of the site should say plainly what the business does and who it is for. When that takes several paragraphs or a clever headline, a large share of visitors decide this is not the place and leave before scrolling.
This is the most common leak and the easiest to check. Show somebody the site for five seconds and ask what the business does. If the answer is vague, the page is not doing its job.
The next step takes work to find
A visitor who is ready to act should not have to hunt for a phone number or an enquiry form. If the contact details sit only on one page or appear after a long scroll, the enquiries that were about to happen go somewhere else.
On a phone this matters even more, because the person is often standing somewhere with one hand free and very little patience.
The site is slow on a phone
Speed is the quietest leak of all. A page that takes several seconds to appear loses people before they see anything, and the business never knows they came.
Large images and heavy scripts are the usual culprits and both can be dealt with without changing how the site looks.
Nothing is being measured
Without tracking, a business cannot tell which pages produce enquiries and which ones people leave. The result is opinions rather than evidence when the time comes to decide what to change.
Tracking is inexpensive to add and it changes every decision that follows about the site.
Questions buyers ask
How do I know if my website is losing enquiries
Check whether a stranger can tell what you do in five seconds, find the contact details without hunting and load the page quickly on a phone.
What is the most common reason a website underperforms
Visitors arriving at a page that does not match what they were looking for, or a next step that takes effort to find.
Should I rebuild or fix what is there
Fix the leaks first and measure the change. A rebuild is worth considering when the structure itself is the problem.
Where this fits
Where Monolith Media fits
Monolith Media runs Website development as one managed marketing service for established Australian businesses, measured to the enquiries it produces. The free check names the part worth fixing first before anything is quoted.
More on Websites
When to rebuild your website instead of fixing it
How to decide between repairing an existing website and rebuilding it, and the signs that point either way.
What to put on a service business website
The pages and sections a service business website actually needs, in order of how much they matter.
How fast should a business website load
How quickly a business website should load, why it matters for enquiries and what usually slows it down.