Starter Bundle
A consistent presence without hiring a team
The Starter Bundle runs the socials, the content and the Meta Ads for founder-led businesses that would rather look after the work than the marketing. Fixed monthly volumes, the setup in month one and reporting on the first all come with it.
We take on a select number of clients each quarter, chosen carefully. Quoted per business in writing.
Who it is for
Built for founder-led businesses that want the marketing handled
When the work gets busy the posting is the first thing to drop. The feed goes quiet for three weeks at a stretch and the last thing a buyer sees before they call is a profile that looks abandoned. That gap is where the work goes to whoever kept showing up.
The Starter Bundle takes that job off the desk. One owner plans the month, writes the content, runs the ads and reports on what happened, so the presence keeps its cadence whether the month is flat out or quiet.
- Founder-led businesses that run on word of mouth and want to look as established online as they are in person
- Operators who want a consistent professional presence without hiring anyone
- Businesses ready to test paid social properly before committing to a bigger mix
- Anyone whose marketing currently happens between jobs
What it carries
Three services at volumes fixed before the work starts
Nothing here floats. The monthly output below is agreed in the scope up front, so the standard does not drift when the year gets busy.
Social media management
The feed keeps shipping whether or not anybody finds a spare hour.
- 2 platforms managed: Instagram and Facebook
- 8 branded posts per month: statics, carousels and captions
- Content calendar planned one month ahead
- Comments and DMs answered during business hours
- Monthly performance report
Content creation
Posts written to be found, then repurposed so every one does more than one job.
- 2 blog posts per month, 600 to 800 words
- Every post written SEO and AEO friendly
- Captions and quote cards pulled from each post and reused on social
Meta Ads management
One campaign run properly, with the creative built from what the business already has.
- 1 campaign setup with up to 2 ad sets
- Ad creative built from your existing brand assets
- Audience targeting and setup
- Monthly performance report
One-time setup in month one
The groundwork that makes everything after it look deliberate.
- Social profile optimisation: bios, highlights, links and pinned posts
- Brand content kit of reusable templates
- Google Business Profile and directory listing check
What changes
The marketing keeps shipping while you run the business
Month one sets the foundation: profiles sharpened, a content kit the brand can reuse for a year and the first campaign live. From month two the rhythm takes over. Posts go out on the calendar, the blogs answer what buyers search and the ads run under somebody who checks them.
The difference shows up in small ways. The profile looks current. The posts sound like the business rather than a template. When somebody checks the brand before calling, what they find backs up the referral that sent them.
One owner across the three lines
The socials, the content and the ads answer to the same person, so the mix moves to whatever brings the work in.
A report on the first of the month
What shipped, what happened and what changes next, written in plain language.
The accounts stay yours
The profiles and the ad account sit with the business. We run them on your side, and the records stay with you.
Scope and price in writing
Nothing starts until the scope and the figure are agreed on paper.
The month
How the month runs
The rhythm is fixed from month two onwards. How fast the market responds depends on the market. What is fixed is the work and the reporting.
- Month one: the setup runs alongside the first month of work
- Every month after: content planned a month ahead and shipped on the calendar
- Every week: the ads are reviewed and moved when the numbers say so
- On the first: the report lands with next month's plan attached
Bundle only
Work that comes with it and is never sold on its own
Part of the value of the bundle is the work that has no single-service price, because it only makes sense inside the mix.
- The month-one setup. Profile optimisation, the brand content kit and the Google Business Profile check, delivered in the first month as part of the bundle.
- Captions and quote cards from every post. Each blog post feeds the socials, so one piece of work carries the month in more than one place.
- Comments and DMs answered during business hours. The conversation part of the presence, handled without it landing back on you.
What sits outside the bundle is quoted as an add-on before it starts: creator collaborations and influencer outreach, off-page SEO and digital PR, extra platforms, extra posts and extra ad channels.
Ad spend is not included in any bundle and is billed directly to your own ad account.
Questions
Frequently asked questions
Scope and price
Growing into it
Where it fits
Compare it against the rest of the range
Growth Bundle
Adds short video, email, Google Ads and a landing page, with more posts each month. The move once the presence is steady and the ads need to carry more of the load.
See the Growth BundlePremium Bundle
Everything at volume under one owner, including full funnel ads, a website redesign and the monthly strategy call.
See the Premium BundleFind your bundle
Three short questions match the work you need run to the bundle that carries it.
Run the bundle checkNot sure Starter is the right size?
The bundle check takes under a minute and names the bundle that fits, and the discovery call sizes the mix before anything is quoted.