Our services
Google Ads
Campaigns run around what Google is there to do: catch the ready buyer at the moment of searching. Every dollar tied to the enquiry it produced.
We take on a select number of clients each quarter, chosen carefully. Quoted per business in writing.
What it covers
What the campaigns are built on
Ad spend earns its place when every dollar can be tied back to the work.
- Campaign structure around the searches worth buying, with the rest cut away
- Ad copy written for what the buyer is actually typing
- Landing pages that carry the click through to an enquiry
- Conversion tracking that follows the enquiry, past the click
- Negative keyword work so the budget stops paying for junk
- Budget calls made on the numbers, every week
The problem
The spend has no line to the enquiry
The budget keeps running while the reports talk about clicks and impressions. Nothing connects the spend to the work it produced, so there is no way to defend what it costs.
Accounts left on their own drift. They keep buying searches that never convert while the profitable ones starve, and nobody notices until the invoice arrives.
What changes
Every dollar becomes defensible
The account answers to what it produced.
- Spend concentrates on the searches that turn into work and the budget moves when the numbers say so. The monthly report ties the spend back to enquiries, so the call on next month takes minutes rather than meetings.
What is included
What the work includes
Everything below runs under one owner.
- An account build or rebuild, structured around the searches worth buying
- Keyword and negative keyword management, reviewed weekly
- Ad copy written and tested against what buyers type
- Conversion tracking on calls and forms, checked back to the enquiry
- Landing page guidance so the click has somewhere to land
- A report on the first, written in enquiry terms
How we run it
Run to the numbers, every week
How fast the market responds depends on the market and the offer. What is fixed is the review rhythm and the reporting.
The call
Thirty minutes on what is being sold, what an enquiry is worth and what the account looks like now.
The plan in writing
The structure, the tracking and the budget, agreed in writing before the spend moves.
The weekly rhythm
Search terms pruned, bids tuned and ads tested every week. The report lands on the first with the spend tied to the enquiries.
The first weeks build the data the account learns from and the reviews tighten it from there.
Who this is for
Who this is for
Paid search suits businesses with demand worth buying.
- Businesses with proven demand and margins that support the click
- Accounts running well but with nobody owning the numbers
- Owners tired of reports that stop at clicks
Questions
Frequently asked questions
Where it fits
The services that work alongside this one
One owner across the function means the channels hand work to each other.
Start with the part that is leaking
The free check takes under a minute and names the part worth fixing first.