Meta Ads
Facebook ads versus Instagram ads
Facebook and Instagram run from the same account and reach the same auction, so the real choice is what format fits the business rather than which platform to pick.
What actually differs
The two share targeting and budget but they present the work differently. Instagram leans on images and short video while Facebook carries longer copy and a wider range of placements.
A business with strong visual work has an advantage on Instagram. One that sells on explanation often does better on Facebook.
Where the enquiries come from
Both can produce enquiries when the offer is clear and the next step is easy. In practice the deciding factor is whether the creative suits the placement rather than the placement itself.
Letting the ads run across both and reading where the results land is usually better than choosing in advance.
How to decide for this business
Look at what you have to show. Photographic work, before and after results and finished jobs suit Instagram. Services explained in a paragraph suit Facebook.
Then run both for a period and let the enquiry data settle the argument rather than preference.
What to do when both work
When both placements produce enquiries the sensible move is to let the budget follow whichever converts more cheaply while keeping the other running at a smaller level.
That keeps the reach broad without paying equally for two routes to the same outcome.
Questions buyers ask
Are Facebook and Instagram ads different campaigns
They run from the same account and budget. You can choose placements or let the platform decide where they perform best.
Which one is cheaper
Prices come from the same auction, so neither is consistently cheaper. The fit between the creative and the placement is what drives cost.
Should I run both
Running both and reading the results is the simplest way to find out where this business gets its enquiries.
Where this fits
Where Monolith Media fits
Monolith Media runs Meta Ads as one managed marketing service for established Australian businesses, measured to the enquiries it produces. The free check names the part worth fixing first before anything is quoted.
More on Meta Ads
Writing ad creative that gets enquiries
What makes social ad creative produce enquiries rather than likes, and how to write for the person reading it.
Retargeting and why it produces the cheapest leads
How retargeting works, why it costs less than reaching new people and how to run it without being annoying.
Why your Facebook ads get clicks but no leads
Why Facebook and Instagram ads can earn attention without producing enquiries, and what to change first.