Social media
What social media management costs in Australia
Social media management is usually charged monthly and the fee should cover the writing, the creative and the publishing rather than only the scheduling.
What the fee covers
A proper monthly fee covers planning the calendar, writing the words, producing or sourcing the images and publishing on schedule. Reporting sits on top of that so everyone can see what the work is doing.
Quoting only the scheduling is the most common reason a cheap option produces very little.
What moves the price
The number of channels, how often things are published and how much original creative is needed all push the figure up or down. Two posts a week across one channel is a smaller job than daily work across three.
The depth of the writing matters as well. Posts that need research and a proper answer take longer than a caption.
How to judge the quote
Ask what a typical month produces. How many pieces of work are written, who approves them and what happens when the business has nothing to say that week.
A quote you can picture in the working month is a quote that will hold up.
What happens when the fee is too low
A fee that cannot cover writing and creative usually covers scheduling instead, which produces a steady stream of posts with very little to say.
The account keeps moving while the quality quietly drops, and the report will not show the difference until the enquiries have already softened.
Questions buyers ask
How much does social media management cost
It depends on the number of channels, the publishing rhythm and how much original creative is produced. Fees should be quoted in writing against that scope.
What is included in a management fee
Planning, writing, creative and publishing, with reporting. Scheduling alone is not management.
Is it worth paying for or should we do it ourselves
That depends on whether somebody in the business has the time every single week. The cost of doing it internally is usually the hours rather than the money.
Where this fits
Where Monolith Media fits
Monolith Media runs Social media management as one managed marketing service for established Australian businesses, measured to the enquiries it produces. The free check names the part worth fixing first before anything is quoted.
More on Social media
How to keep content shipping through busy months
How to keep marketing running during the busiest months of the year without adding to the workload.
Does social media actually bring in work
Whether social media produces enquiries for service businesses and how to tell what it is really doing.
What to post when you are too busy for marketing
Practical things to post during the busiest months, and how to keep the presence alive without time.